About the project

About the project

A Face or a Factory is a family, a corporation and a laboratory of faces, masks and new identities. By creating new personae, based on DNA material and 3D scan of each individual seller, who is in return offered a seat in the company together with a specific share of its assests, the project aims to modulate different heteronyms, their biographies, professions and a precise function in contemporary corporative capitalism. It is thus unfolding the face as a complex territory of genetic, juridicial, cosmetic, political and military power relations.

Through radical biopolitical elitism, a strict selection of genetic sequences and their phenotype will start forming biological and informational body-archive of the corporation. Number of different faces and functions, produced by strict laboratory and computer protocol, will gradually increase and subvert as many of different registers of contemporary life as possible, adding layers and layers to the model of faciality as we understand it – a territory, a battleground, a system, a machine.


Holey Surface functions as an entering point of longer artistic research. Installation, modularly designed specifically for consuming the viewer, who, by signing the consent, agrees to become a part of the project and, potentially, the corporation itself, serves as a collecting and archival sculpture of DNA samples and scans. It is thus representing the birthing machine of faciality or the mass of information which will be then selected and formed into a face of the first heteronym.