FaceOrFactory is a family, a corporation and a laboratory of faces, masks and new identities.
By creating a persona, based on DNA material and 3D scan of each individual donor, who is in return offered a seat in the boardroom of the company and a specific share of its assets, the project aims to modulate a new facial structure as a potent data field, researching contemporary biometric surveillance, cryptomarket, blockchain technology, genetics and scientific ideology. During the process, a face is gradually developed as a complex territory of genetic, juridical, cosmetic, political and military power relations.
By means of an algorithm, specific selection of genetic sequences and phenotypes will start forming biological and informational body-archive of the corporation. Based on informational input of new DNA donors, the new facial identity is forever changing, thus restructuring the corporative hierarchy of the company. This identity, in turn, slowly forms the model of faciality as we understand it – as a territory, a battleground, a system, a machine.
FaceOrFactory is established as a long-lasting artistic research in the field of genetics, law, visual art and philosophy. It is organized in the form of a corporative and artistic system with specific rules, rethorics and visual language. Each year, a new chapter of the creative process explores different theoretical aspects of faciality and models of decentralized subjectivity and is slowly building the whole of autonomous ecosystem FaceOrFactory. These chapters of the project are usually presented in the form of exhibitions, texts and workshops, but are open in terms of exploring different forms, places and ways of establishing their dispersed platform.