Face of Corporate Building is a gamified research chapter which aims to explore the prevalent strategies of constructing narratives and specific discursive structures, operating in the background of NFT art market, deeply embedded in current political landscape, yet seemignly floating in an unregulated, isolated digital cloud of imagery, language and economic transactions. By using different archival, documentary or even forensic approaches in searching, analysing, categorising data, stories and rhetorical strategies, it poses a set of conflicting premises regarding the relation between reality and fiction, art practice and curatorship, critique and commodification of media activism, economic market and the human face.
The process of documenting and analysing the phrases, online posts, statements of platforms and individual examples of NFT artworks or practices is designed as a video game in which the visitors gradually discover the layers of this economic and digital landscape as a new form of contemporary mythology in which the (human) face is ambivalently involved: on the one hand, the place of identity and representation, on the other hand, the front side, the face of rhetorical patterns, economic transactions and political neutralisation. By collaging various pop and theoretical references, the form of trivia quizzes and the appropriation of NFT visual language, the game presents a critical reading of contemporary NFT production, while the project constantly ironically analyses the (impossible) position of its own creators, their working conditions and art practice in relationship to the formulation of the very critique of our contemporary economic market.